In the ever-evolving world of baby showers, I have noticed a new trend is gaining traction… service-based gifts! Gone are the days when baby showers were solely about onesies, cute booties, and a mountain of toys. Today, we’re seeing a shift towards gifts that offer practical, real-life value for new parents.

So, let’s dive into why service-based gifts are becoming the go-to for modern baby showers.

The Changing Landscape of Baby Showers

Traditionally, baby showers have focused on tangible items that fill the nursery. However, as lifestyles change and parenting evolves, so do the needs of new parents. Enter service-based gifts – an answer to the prayers of many sleep-deprived, time-strapped moms and dads.

pregnant woman opening gifts at baby shower

Why Service-Based Gifts?

This shift towards service-based gifts is more than just a fad; it’s a reflection of our society’s growing recognition of the challenges of new parenthood. It acknowledges that while physical gifts are wonderful, the gift of time and ease can be even more precious.

  1. Time-Saving: New parents are often overwhelmed with the responsibilities that come with a newborn. Service-based gifts like meal delivery subscriptions or house cleaning services can provide some much-needed relief, giving them more time to bond with their baby and less time worrying about chores.
  2. Personal Care and Wellbeing: Services like a subscription to a meditation app or a gift card for a postnatal massage cater to the mental and physical wellbeing of new parents. They serve as a reminder that taking care of oneself is just as important as taking care of the new baby.
  3. Expert Assistance: Gifts like a session with a baby sleep consultant or lactation expert can offer invaluable support and guidance, helping parents navigate the often tricky early stages of parenthood.

What Makes a Great Service-Based Gift?

  1. Relevance: The best service-based gifts are those that align with the specific needs of the new parents. For instance, a meal delivery service for a foodie mom or a subscription to a meditation app for a yoga enthusiast.
  2. Flexibility: Look for services that offer flexibility in terms of how and when they can be used. Parents should feel that they can utilize the gift on their own terms and according to their unique schedule.
  3. Quality: Ensure that the service is of high quality and from a reputable provider. After all, you’re gifting not just a service but an experience.

Service-Based Gift Ideas for Baby Showers

women gathered together at baby shower

Meal Delivery Services

Companies like Thistle offer delicious, nutritious meals that are a godsend for parents who don’t have the time or energy to cook.

House Cleaning Services

A clean home can be a huge stress reliever for new parents, making this an ideal gift.

A specific service that I would be overjoyed to receive is laundry service. Between labor & delivery and a newborn, laundry piles up SO fast. Poplin is one great option for this and they offer gift cards! You can see if they are located in your area here.

Baby Sleep Consultants

These experts can offer advice and strategies to help get the baby (and therefore the parents) a good night’s sleep.

Lactation Consultants

For breastfeeding mothers, the support of a lactation consultant can make all the difference in their nursing journey.

Subscription Services

From audiobooks to wellness apps, subscriptions can provide ongoing support and entertainment for new parents.


How to Incorporate Service-Based Gifts into Your Registry

With the rise of digital registries, adding service-based gifts has become easier than ever. Websites now allow parents to add links to services alongside traditional items, offering a well-rounded registry that caters to all aspects of new parenthood.

Tot Squad is a standout option that seamlessly integrates with popular registry platforms like Amazon and Target. This innovative service simplifies the process of registering for essential services such as sleep support and breastfeeding support, addressing key challenges new parents face. Tot Squad is not just about immediate postpartum needs; they’re expanding their services to include night nanny services, as well as access to doulas/midwives, and even prenatal massages.

laptop graphic showing target website

The ease of adding Tot Squad services to a baby registry means that friends and family can gift not just items, but invaluable experiences and support, making the journey into parenthood that much smoother. Tot Squad gift cards are available at both Amazon and Target.

As you consider adding a variety of service-based gifts like Tot Squad to your baby registry, it’s also crucial to have a well-rounded view of all the essentials you might need. For a comprehensive guide, check out our detailed Baby Registry Checklist, which covers everything from traditional must-haves to the latest trends in service-based gifts. This checklist will ensure you don’t miss anything as you prepare for the arrival of your little one, blending practical items with invaluable services for a fully equipped registry.


As we move forward, I think service-based gifts will continue to grow in popularity. They represent a shift towards a more holistic approach to gifting, one that acknowledges new parents’ emotional, physical, and practical needs.

Service-based gifts for baby showers are not just a cool trend! They are a thoughtful, practical, and increasingly popular way to support new parents in a meaningful way. By offering gifts that alleviate the burdens of daily life, we can provide new families with the precious gift of time and peace of mind, making these first few months of parenthood a little easier and much more enjoyable.


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Emily Myers
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